Electronic trading markets have evolved rapidly with continued adoption of new technologies and growing information acquisition and processing capabilities. Traditional perspectives on trading performance adopted a monolithic view of information.
This paper presents an experimental approach to compare the performance of alternative business process designs. Using a group buying model, the experiment explores how practitioners can design group buying models.
Viewing social communication on group-buying platforms as a new form of IT-enabled coordination mechanisms, we examine the impact of group size and communication capacity on buyer performance on group-buying platforms.
This journal article explores how communication messages might impact performance in a group buying setting. The research is an extension of prior work using a simulated group buying market